New Year’s is just around the corner. How should you send your holiday greetings to loved ones? (For some reason, many of us want to be original—to stand out as one-of-a-kind.) We suggest an intriguing option: vintage New Year’s postcards!

Take a look at the photo! Aren’t they just charming—those old Soviet greeting cards?
Imagine this: your girlfriend, boyfriend, or parents open their mailbox and find a real postcard inside! Not a modern one, but an authentic postcard from the Soviet era.
Back in the USSR—a period that may not have been the best of times—postcards were created by genuine artists with formal training and refined aesthetic taste. While some of these vintage cards were quite simple, they possessed a certain grace and soul.
You can still find old Soviet postcards for sale online, and some families have even kept them over the years. To get the full experience, you should send the postcard the traditional way—by mail.
Pictured here are some vintage New Year’s greeting cards that we discovered in our own cupboard.
Why Soviet-era postcards, rather than even older ones? Well, acquiring truly antique postcards is quite difficult.